ANAT SEGAL
About
Project 01
Project 02
Project 03
Project 04
more
About
Anat Segal, musician, on line and off line creative manager & copywriter for more than 7 years.Worked with lead advertising companies: BBDO , Mccann Erickson, DDB and more.Major accounts: Fashion: FOXFinance & insurance: Clal, MigdalCommunication: Channel 10, Music 24, OrangeSports: NikeFood & drink: Diet coca cola(to continue please scroll down)Cars: Citroen, SixtPro-bono: the Israeli cancer association, Association for Civil Rights in Israeland more.Winner as representative MediaCom Israel in the MediaCom Worldwide competition - Honorable Mention: Land mines work for the association for Civil Rights in Israel - "…Our judges said: “What a novel idea.”Anat also lectured in the lead colleges and universities in the advertising field.To contact me call +972 (0) 544-516-007 or email anisegal_gmail.com
Project 01
mokes winner.jpg
_××קש××_ש××ר×××138.jpg
mokes 1.jpg
_××קש××_ש××ר×××118.jpg
Project /// 01 /// Land mines
Winner - MediaCom Worldwide competition - Honorable Mention: MediaCom Israel - Land mines work for the association for Civil Rights in Israel.Israel has a million land mines buried along its borders and from time-to-time innocent people and animals accidently step on them and are seriously injured. We wanted to get people to sign a petition that calls the government to clean Israel up from land mines. We were looking to somehow simulate the issue of land mines in urban centers in order to try to demonstrate how negligence and even the slightest moment of inattention can lead to dire consequences. Our judges said: “What a novel idea.”
Project 02
nike 1.jpg
nike 7.jpg
nike 6.jpg
nike 5.jpg
nike 2.jpg
nike 4.jpg
nike 8.jpg
Project// 02 // Nike Team Of Heroes
The Team of Heroes is a multi-platform campaign that turns the leading basketball players into superheroes with unique superpowers. This official Nike campaign was released during the 2008 Euroleague Basketball Tournament, honoring Nike's mythological AF1 shoe.The campaign includes a viral commercial, website, hand painted shoes for each team member, comic books, mobile content (animation, wallpapers, etc.), banners, campaign designed shirts, posters and more. Official site: http://www.niketoh.com/
Project 03
diet coc 5.jpg
diet coc 3.jpg
diet coc 4.jpg
Project // 03 // Diet Coke Do what feels good
Do what Feels Good in the Winter, is an interactive viral campaign that gave users the option to create their own personalized wintery video clip using their mouse.The campaign reached hundred of thousands of viewers and took UGC one step further.The official site: http://www.dowhatfeelsgood.net/
Project 04
Project 04 /// Project "Knock on the Door" /// The Israel Cancer Association
In order to raise and enhance public awareness for the annual voluntary fund raising called "Knock on the Door", of The Israel Cancer Association and in order to increase donations, a campaign was launched that aimed at visualizing the notion of waiting in front of a shut door that nobody would come and open. The message conveyed is: "Just as you expect doors to open when you knock on them, so do 200,000 cancer patients wait for you to open your own doors for them and help."The idea is "a cross platform" and appeared on various media: TV, radio and internet.The day before the donation campaign and on the day itself, TV and Radio news/programs were broadcast with a brief delay and instead of the news the following lines were read by the announcer after a brief pause: "Just as you waited for this news/program to open on time, so are 200,000 cancer patients waiting for you to open your doors to them on donation day."The immediate result was that the donations increased considerably.
cancer 1.jpg
radio final.jpg
radio final.jpg
tv final.jpg
cancer 2.jpg
more
(some) Former clients
From Junior copywriter to creative manager - here are some of the clients I worked with along the years:* Want to taste some of my works? please click the "projects" buttons.
diet coc 1.gif
cancer 1.jpg
aig_logo.jpg
clal 4.jpg
durex-logo.jpg
Fox_Logo.png
iGO-logo.jpg
Intel-logo.jpg
logo_orbit 2.jpg
lyvent logo.jpg
migdal.gif.jpg
netvision_logo.jpeg
Nike-logo.jpg
orange-logo.jpg
Pepsi-Max logo 2.jpg
sixt_logo.gif
Sony_Ericsson_logo.svg.png
sonol_3.jpg
Anat Segal
Advertising Project//01
Anat Segal copywriter /// musician
+972 (0) 544-516-007
anisegal
_gmail.com
_anat_segal (twitter)
EMAIL
|
YOUTUBE
|
FACEBOOK
|
Official Fan Page
*** Write me ***
*** Watch me ***
*** Friend me ***
*** Like me ***
